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PRODUCTS
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The
Staylive OysterBar |
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| A real consumer attraction! |
| Outstanding
preservation efficiency |
| Storage
capacity of 300 to 500 oysters |
| First-in-first-out product
loading system |
| Mobile
and self-contained |
| No
more fear of product shortage or product
loss |
| Simple
and rapid maintenance |
| Needs
no plumbing or hard wire connection at
installation |
| Increase
your sales - Decrease your losses |
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| Over
the past decade, oyster consumption has steadily increased around
the world in both the retail and foodservice levels. In February of 2003,
the Wave, an electronic news reporting system on seafood, reported that shellfish
menus are up 33 per cent over the last four years. The oyster
market on half-shells has considerably expanded, particularly
in the USA, through the restaurant trade and more specifically with the oyster
bar phenomenon. |
| This
general craze for oysters is mainly due to a shift in consumer
demographics. Traditionally, oysters were consumed in great majority by
people over 45 years of age with higher incomes. Today, oysters have
become a fun and healthy seafood product that the younger
generation also enjoys. In fact, oyster bar operators report that
there is no age, gender, race or religious belief that characterize
today’s oyster consumer. The younger crowd of 15 years of age to 44
enjoys the fun and healthy aspect of eating raw oysters. The
traditional older and more sophisticated individuals still enjoy their
favorite oysters while adventuring with others. |
| While
oysters become more and more popular all over the world their availability
at retailers’ is still far from optimum. Traditionally, oysters in restaurants
and fish shops have been a seasonal commodity. Their availability
has been limited to the months with “r’s” in them – September to
April, thus artificially restricting their consumption to the festive
season. The notion that oysters should not be eaten in “r” less
months probably started in the days when oysters were shipped without
adequate refrigeration and could spoil during transport. But today,
transport conditions have changed. Retailers can supply fresh oysters
twelve months a year almost anywhere in the world. |
| So,
why don’t more restaurants and fish shops propose oysters all year round
while the demand is there ? Simply because they know that selling live
oysters is a delicate task, especially during the Summer. In addition to
proper transport conditions, it requires a very meticulous supply and
storage management to make sure that losses due to stock shortage or dead
/ past-sales stocks don’t exceed margins on sales. Only a few
specialists have the experience and turnover required. The others had
either to give up oyster sales or to restraint their offer to the Winter
season. |
| We,
at Sealife Equipment, anticipated the current craze for oysters and
foresaw the retailers’ needs in view of this evolution. Already a few
years ago, boosted by the success of our lobster tanks in the
restaurant trade, we decided to develop a live oyster storage system able
to come up to the new expectations of the restaurant and seafood trade. We
then identified and worked on the following requirements: |
- High
preservation performance:
we wanted to make sure that our oyster tank would keep oysters
fresh and alive until consumption, whatever the date and season.
We had to reduce dead losses to the irreducible rate (our aim wasn’t
to make everlasting oysters!) without altering their taste.
- High
visibility to customers: not only our system had to keep oysters
fresh and alive but it also had to appeal to customers - for
retailers to get the full benefits of the machine.
- Low
maintenance: we knew that retailers have no spare time to spend on
routine maintenance of their equipment. It was therefore obvious that
maintenance had to be as simple and as short as possible.
- Optimized
size: in all shops, space is precious and subject to change. We
therefore had to develop a mobile and self-contained system that would
take as less space as possible.
- That’s
how, after years of research, trials and developments, we came up with
the Staylive OysterBar, the ultimate device for attractive
display and optimal storage of live fresh oysters all year
round. This unique oyster tank allows professionals in the fish
and restaurant trade to fully benefit from the huge oyster
market potential.
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- A
vivid and clear shellfish display: the toughened glass
sea-spray display tower of the Staylive OysterBar allows
the oysters to be visible for customers to appreciate their
freshness.
- An
exceptional efficiency in long-term storage of live oysters:
the mortality rate of shellfish is dramatically reduced and the length
of preservation can reach – if necessary - several months. This
unique long-term storage characteristic eliminates conventional
storage limitations and therefore ensures uninterrupted product supply
and minimizes product shortages.
- No
seawater replacement: the Staylive OysterBar’s patented
water purification system ensures crystal clear water at
all times without regular replacement.
- No
risk of cross-contamination between oysters: the
patented water purification system removes and kills the
harmful bacteria and toxins emitted by live oysters.
- Minimal
maintenance: no time consuming and costly maintenance is required.
Maintenance of the filtration system can be performed by onsite staff
and requires approximately 30 minutes per week.
- Ozone
friendly refrigeration:
a commercial grade ozone friendly refrigeration unit is used to
maintain optimal water temperature in the system.
- A
first-in first-out dispensing system ensures efficient product
turnover and reduces loss due to perishability.
- Self
contained unit: Staylive OysterBar systems are self contained
and require no outside plumbing or hardwired electrical connection.
The system plugs into a standard electrical outlet and requires 80
litres (21 US gallons) of real or recomposed seawater.
- Fully
mobile: the Staylive OysterBar system is a mobile unit mounted
on heavy duty casters and is narrow enough to pass through all
standard doorways and aisles.
- Available
in two different sizes, providing storage capacity ranges from 300 to
500 oysters per system.
D-300
model: 64cm(25.2’’)width x 84cm(33.07’’)depth
x 133cm(52.36’’)height
D-500
model: 64cm(25.2’’)width x 84cm(33.07’’)depth
x 143cm(56.3’’)height
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| The
D-500 Staylive OysterBar is a self-contained compact shellfish
tank providing restaurant and shop owners with a truly unique range of
benefits: |
- A
hassle-free shellfish supply management: the storage capacity
of the D-500 Staylive OysterBar makes possible the supply of
large
size oysters by batch of 500 (up to 650 medium size
oysters and 800 cocktail size oysters) and leads to savings
on transport costs and reduction in paper work.
- A
unique freshness and quality image projected through the restaurant or
seafood retail display. Oysters stored in Staylive OysterBars
are constantly sea-sprayed and visible to customers in clear glass
tanks. They remain fresh and alive, and it shows!
- A
show-stopping impulse seller: when well positioned at point of
sales, Staylive OysterBars attract the attention of customers
and patrons, arouses their curiosity and creates their craving for
oysters.
- An
exceptional exposure for shellfish: the live aspect of oysters
is enhanced in the fresh and lively environment of the Staylive
OysterBar.
- An
uninterrupted supply of fresh live and appealing oysters: no
more fear of dead losses or product shortage, the Staylive
OysterBar long term storage capabilities make possible a constant display
of fresh oysters all year round, whatever the outside temperature.
- A
significant increase in merchandise turnover: all restaurant and
seafood retail shop owners who have invested in Staylive OysterBars
experience large increases in their oyster sales that rapidly
pay back the initial investment.
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Dimensions
of the D-500 model:
Width: 64cm (25.2’’)
Depth:
84cm (33.1’’)
Height:
145cm (57.1’’) |
| The
D-500 Staylive OysterBar is a self-contained compact shellfish
tank providing restaurant and shop owners with a truly unique range of
benefits: |
- A
hassle-free shellfish supply management: the storage capacity
of the D-500 Staylive OysterBar makes possible the supply of large
size oysters by batch of 500 (up to 650 medium size oysters
and 800 cocktail size oysters) and leads to savings on
transport costs and reduction in paper work.
- A
unique freshness and quality image projected through the restaurant or
seafood retail display. Oysters stored in Staylive
OysterBars are constantly sea-sprayed and visible to customers in
clear glass tanks. They remain fresh and alive, and it shows!
- A
show-stopping impulse seller: when well positioned at point of
sales, Staylive OysterBars attract the attention of customers
and patrons, arouses their curiosity and creates their craving for
oysters.
- An
exceptional exposure for shellfish: the live aspect of oysters
is enhanced in the fresh and lively environment of the Staylive
OysterBar.
- An
uninterrupted supply of fresh live and appealing oysters: no
more fear of dead losses or product shortage, the Staylive
OysterBar long term storage capabilities make possible a constant display
of fresh oysters all year round, whatever the outside temperature.
- A
significant increase in merchandise turnover: all restaurant and
seafood retail shop owners who have invested in Staylive OysterBars
experience large increases in their oyster sales that rapidly
pay back the initial investment.
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Dimensions
of the D-500 model:
Width: 64cm (25.2’’)
Depth:
84cm (33.1’’)
Height:
145cm (57.1’’) |
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